Now, a brand isn't burned into your flesh, but it is burned into your reader's minds.
Bring readers to your books, to your series, and to every thing connected to your author name through Branding.
Discovering Your Author Brand will help you start branding.
Here's the book description:
Here’s something not sexy. A brand for writing is a contract
with the reader.
Here’s two more. Brands identify quality work with artistic
effort. They serve as a stamp of approval for the customer.
Yeah, yeah. You’ve heard that before.
Look around, and you’ll spot lots of flash-bang
presentations on creating author brands. As more writers become self-published
and traditional writers try to increase their marketing, the Author Brand is a
hot topic.
Everyone talks about it. Few people can explain how to do it
or give instructions to follow.
Well, gee, here’s another book, too. How is Discovering
Your Author Brand different from the other books in the marketplace?
1st ~ It’s packed with examples based on
highly successful writers.
Face it, in today’s marketplace, our competition is our
peers and every other writer who has come before us. Agatha Christie is still
selling. Ray Bradbury is selling. Arthur Conan Doyle sells. Isaac Asimov’s I,
Robot was made into a Will Smith movie over two decades after Asimov died.
These writers aren’t on the best-seller lists; only new
books earn places on those lists. But Christie and Bradbury and Doyle and many,
many more writers are competition for everyone else entering the marketplace.
And they have the cachet of quality that new and recent writers struggle to
achieve.
So, we’ll look at successful brands and analyze the secrets
of their success.
2nd ~ Discovering Your Author Brand understands
that the browsing readers will only give a few nanoseconds to our books.
So, we explain the three main glances that hook the
readers before they swim down the river. We also look at the keys to unlock
those glances. With the right keys, the brand is revealed, and the door to the
reader opens.
To help with the keys and glances, we have worksheets
(charts!) to help you discover the brand for book, series, and your author
persona—because the first leads to the last.
3rd ~ We have something the other books don’t
have, another way to catch the attention of that swimming reader. Video
trailers!
Advertising claims that consumers have to see something
seven times—7!—before they’ll buy. Static ads and promo posts are all well and
good, but we writers need an extra oomph to get that seventh look. Enter the
video trailer.
Have you ever wanted to set up a video trailer or a brief
clip, currently big on social media sites like TikTok and Instagram? Have you
hesitated because you don’t know where to start?
We have an easily adaptable script as well as guidance on settling
the debate between music and narration. (We pick music!)
Discovering Your Author Brand is packed with
explanations and examples. Book 7 in the Discovering set, the manual is
designed for new writers on the journey to becoming totally professional.
Writer M.A. Lee has been self-publishing fiction and
non-fiction since 2015. She has over 25 books published under her pseudonyms.
Visit www.writersinkbooks.com or
her Amazon author page to discover more information.
